Key Art
Brand Design
Album Design
Advertising
2017-2019
ALL RIGHTS RESERVED®
Pandora Tiles
Information
Remember Pandora? Free playlists without a subscription? Now were talking. Pandora employs a content-first marketing strategy centered around showcasing station and playlist artwork in a 1x1 format across prominent channels such as the app, Paid and Organic Media, House, DR, CRM, and Brand OOH campaigns through billboards and TV spots. From 2017 to 2019, I enhanced Pandora’s brand and advertising strategy, ensuring its continued impact by designing web assets, email campaigns and assets, promotional tiles, and advertisements for both internal and external partners. These designs were crafted to enhance audience engagement and reinforce brand relevance (especially within the automotive space) amid the growing dominance of Spotify and Apple Music.