Services
Campaign & Event Materials
Campaign Concepting
Brand + Marketing Design
Brand Story Telling
Marketing Strategy
Video Editing
Web / UX UI Design
2020-2021
ALL RIGHTS RESERVED®
Levis
Description
As a graphic designer at Levis, I played a key role in shaping the visual narrative of each collection (Levis Vintage, Stay Loose, High Loose , XXX Chino, Sculpt, etc). Approaching each fit as its own story, I worked closely with photographers, videographers and senior art directors to bring the narrative to life. Through meticulously crafted brand and marketing design, I helped translate fashion into immersive visual experiences, ensuring that each collection was not just about the clothing but the story it told. By blending design, imagery, and storytelling, I created compelling visuals over multiple campaigns each season that deepened the connection between the audience and the brand.
Levis Vintage Collection Campaign
This particular collection from the season draws inspiration from the raw energy and DIY ethos of Louisville’s underground punk scene in the 1980s. A hidden gem in music history, this era saw bands like Slint , No Fun, and Squirrel Bait lay the groundwork for the grunge movement that would define the following decade. The rebellious spirit, gritty textures, and effortless individuality of the scene translate into a lineup of pieces that feel both authentic and unapologetic. The goal for this campaign was to recreate vintage style punk flyers to reflect the distressed finishes, bold graphics, and a fusion of vintage and modern silhouettes to capture the attitude of a subculture that thrived on self-expression and creativity.
Levis Stay Loose Campaign
This collection is a celebration of sustainability, built around the use of hemp to create modern, effortless silhouettes. The loose, contemporary fits reflect a shift toward conscious design—where comfort meets environmental responsibility. My role in this campaign was to bring these values to life through dynamic video editing, creating a consistent brand identity, and provide digital assets for web and social. Every visual element was designed to mirror the collection’s essence: natural textures, fluid motion, and a minimal yet impactful aesthetic that speaks to a new era of mindful fashion.